Adult Swim Partners with Adidas to Bring Rick and Morty #WORMAGEDDON Fan Experience to London
Latest #WORMAGEDDON Custom Builds Revealed In Cape Town, Toronto, Brazil, Sydney, and Chicago
Global Press Kit Available HERE.
As the new season of Adult Swim's Rick and Morty approaches its global premiere on September 4, 2022, the newest scene of the show's ongoing #WORMAGEDDON fan experience was just revealed in London. Created in partnership with adidas, this #WORMAGEDDON scene includes Rick and Morty characters Morty Smith and Mr. Meeseeks battling a mysterious alien worm while also enjoying a game of football and wearing the new adidas X SPEEDPORTAL boots. See a video of the build here.
This is the 11th custom build in the ongoing global "living episode" in which fans are invited to join a real-life Rick and Morty adventure. Standing outside the Emirates Stadium in London, this custom build will welcome Arsenal fans attending today's match against Aston Villa. adidas also partnered with Rick and Morty last month for the launch of its new X SPEEDPORTAL boot with an original animation that featured football stars Mo Salah and Vivianne Miedema. More info here. Rick and Morty fans can visit the new scene from 8am-8pm BST until September 8.
"We had so much fun working with adidas to help launch their X SPEEDPORTAL boot, and they were totally game to help us bring #WORMAGEDDON to the UK," said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. "Seeing Rick and Morty fans flocking to these immersive scenes popping up around the globe has been incredible and we hope fans in London will continue to get a kick out of it."
Featuring 14 total unique scenes with nine as part of a global treasure hunt, #WORMAGEDDON is an immersive adventure that brings to life the two-time Emmy® Award-winning animated hit comedy series. Reaching every continent except Antarctica, spectacular custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, September 4 at 11:00 p.m. ET/PT on Adult Swim.
Along with builds in Mexico City, Atlanta, and Sydney, this custom build in London was revealed to fans immediately, while nine other scenes are part of the ongoing treasure hunt that began Monday, August 22. Following along via RickandMorty.com, fans are invited to unlock clues and discover nine hidden builds. The first fan to find each hidden location in person is rewarded on the spot with a life-size golden "Rick" head.
Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet. Fans can get details and rules on how to participate in the global treasure hunt here.
Below are highlights of the latest #WORMAGEDDON builds that have popped up around the globe.
#WORMAGEDDON reached a new continent last Friday when a unique build featuring Tiny Rick was discovered in Cape Town, South Africa. Video HERE
Canada joined in on the #WORMAGEDDON fun when a hidden scene was found by a Rick and Morty fan in the Lower Bay Station in Toronto. Video HERE
Following #WORMAGEDDON's launch in Mexico City, a second sculpture in Latin America appeared when Mr. Nimbus was found at Praia do Léo in Brazil. Video HERE
Rick and Morty character Birdperson was revealed this week at The Royal Botanic Garden in Sydney, Australia. Video HERE
Yesterday a new scene was discovered in Chicago. Created in partnership with Fortescue Future Industries (FFI), Rick and Morty characters Rick Sanchez and the President use an emerging green energy source to ward off #WORMAGGEDON in the form of imaginary mech suits "powered by" green hydrogen help defeat a mysterious alien invader. Video HERE and original animation HERE.
About Rick and Morty:
Rick and Morty is the Emmy® award-award-winning half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth's family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades.
It's season six and Rick and Morty are back! Pick up where we left them, worse for wear and down on their luck. Will they manage to bounce back for more adventures? Or will they get swept up in an ocean of piss! Who knows?! Piss! Family! Intrigue! A bunch of dinosaurs! More piss! Another can't miss season of your favorite show.
Rick and Morty stars Justin Roiland (Solar Opposites), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
About Adult Swim:
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically-acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky's Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL. The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians. Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also reaches fans via HBO Max. Connect with Adult Swim on Facebook, Twitter, Instagram and Tik Tok. Subscribe to Adult Swim on YouTube.
About Warner Bros. Discovery:
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About adidas in Football:
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world's top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & (as of January 2023) Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Karim Benzema, Catarina Macario, Jude Bellingham, Vivianne Miedema, Trinity Rodman, Jennifer Hermoso, Serge Gnabry, Pedri, Joao Felix, Lindsey Horan & Wendie Renard.
Press Contacts:
Adult Swim:
Nicole Yavasile
nicole.yavasile@warnermedia.com
Adidas:
Jake Wisdom
jake.wisdom@hkstrategies.com
Warner Bros. Discovery Ad Sales:
Nicole Martineau
nicole.martineau@warnermedia.com