Adult Swim Unleashes Global Rick and Morty Fan Experience: #WORMAGEDDON
Massive Stunt Spans Six Continents
First of 14 Custom Scenes Unveiled Today in Mexico City
Global Treasure Hunt Begins Today
WORMAGEDDON has arrived!
Leading into the season six premiere of Adult Swim's Rick and Morty, fans around the world are invited to participate in an immersive adventure that brings to life the two-time Emmy® Award-winning animated hit comedy series. #WORMAGEDDON is a global "living episode" and treasure hunt that features 14 unique and immersive scenes that bridge the events from the season five finale episode with the recently announced season six premiere.
The first activation was unveiled today in Mexico City, with a global treasure hunt to find more #WORMAGEDDON scenes kicking off Monday. Reaching every continent except Antarctica, spectacular new custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, September 4 at 11:00 p.m. ET/PT on Adult Swim.
Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Featuring 14 custom scenes that showcase the worm's destructive path and featuring fan-favorite Rick and Morty characters, starting on Monday, fans are invited to join the hunt and unlock clues to discover the nine hidden locations in countries around the world. The first fan to find each hidden location in person will be rewarded on the spot with a life-size golden "Rick" head. Fans can get details and rules on how to participate in the global treasure hunt here.
Today marks the debut of the first custom scene at the Casa de Cultura Jes√∫s Reyes Heroles, Coyoac√°n in Mexico City. This massive build stands 13 feet tall, 12 feet wide and 14 feet long, and depicts Rick and Morty characters Beth Smith and Supernova in the fight of their lives to save Earth. Please find video HERE.
"To celebrate the new season, we are inviting fans around the globe to take part in an immersive experience that allows them to go on a real-life Rick and Morty adventure," said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. "Our world is being invaded by alien space worms so menacing that #WORMAGEDDON has been declared on nearly every continent. The first fan to find the hidden battle scenes around the world will nab a golden Rick head, clearly one of the most collectible items in the universe."
To set the stage for this new adventure, Adult Swim debuted a series of custom animated shorts about the origins of this dangerous alien invasion. [A Citadel Secret] premiered at the Rick and Morty panel at the Adult Swim Festival Block Party on August 6, followed by [A Journey to Earth] on August 17. The two shorts have received a combined total of 6MM+ global views and counting. Yesterday marked the debut of [Threat Level: Wormageddon] in which Rick is alerted about #WORMAGEDDON and enlists others to join him in the battle against the massive alien monster.
Fans can follow along as the beloved characters from Rick and Morty battle to save Earth from #WORMAGEDDON by visiting the show's official social channels and on RickandMorty.com.
Rick and Morty was the #1 comedy across all US cable in 2017, 2019, and 2021. Since launch, Rick and Morty ranks as one of the top series for HBO Max, both domestically and globally. Lifetime to date, Rick and Morty has been viewed over 10B times globally, across linear, digital, and streaming.
About Rick and Morty
Rick and Morty is the Emmy® award-award-winning half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth's family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades.
It's season six and Rick and Morty are back! Pick up where we left them, worse for wear and down on their luck. Will they manage to bounce back for more adventures? Or will they get swept up in an ocean of piss! Who knows?! Piss! Family! Intrigue! A bunch of dinosaurs! More piss! Another can't miss season of your favorite show.
Rick and Morty stars Justin Roiland (Solar Opposites), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
About Adult Swim
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky's Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL. The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians. Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel and reaches fans via HBO Max. Connect with Adult Swim on Facebook, Twitter, Instagram and Tik Tok. Subscribe to Adult Swim on YouTube.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
Contact:
Nicole Yavasile
nicole.yavasile@warnermedia.com