Bleacher Report Takes on Return of Football with Full Slate of Engaging Social Content and Live Interactive Programming Featuring B/R Betting and B/R Gridiron
Expansive Content Lineup Kicks Off with Debut of Live Fantasy Football Stream Each Thursday in the B/R App, Starting Thursday, Sept. 1, at 5 p.m. ET
Bleacher Report's B/R Gridiron and B/R Betting are back this Fall with their signature round-the-clock social coverage and an all-new slate of live interactive programming found exclusively in the B/R app, the #1 sports platform for time spent by users 18-34. The content lineup will feature a dynamic mix of live stream productions including fast-breaking game reactions, an interactive fantasy football show and innovative gameday betting show, reinforcing B/R's position as the voice of the next generation of sports fans.
The live programming will kick off on the B/R app this Thursday, Sept. 1, with B/R Gridiron's weekly live fantasy football stream led by fantasy football expert Ian Hartitz that will reoccur on Thursdays (and once on Tuesday, September 20) throughout the season. Fantasy football experts will offer news and updates, cover a specific topic each week, and answer fan questions about who to start or sit, injury replacements, and sleeper picks before the weekend's slate of games. Each live stream will start at 5 p.m. ET on the app homepage, NFL stream, and fantasy stream and harness the interactive functionality of the platform, creating a live community of fans able to interact with each other and show hosts in real-time.
Similar programming will include a live 'Monday Reaction Stream' in the B/R app's NFL stream outlining the 10 best things that happened during the weekend and rate each moment based on the impact it will have on the rest of the season. Week 1 will start on Monday, Sept. 12, at 11 a.m. ET.
The B/R original series Underrated will return for its third season with players taking on football-related challenges for a chance to raise their player ratings in Madden 23. Host Adam Lefkoe will be joined by Detroit Lions running back D'Andre Swift, Miami Dolphins defensive tackle Christian Wilkins, and Pittsburgh Steelers receiver George Pickens in the popular series. Fans can catch the episodes each Thursday starting Sept. 1 at 11 a.m. ET in the B/R app and on B/R's Twitter, YouTube, and Instagram.
Additionally, Gridiron Heights - B/R's beloved animated series - will return each Wednesday at noon ET for its seventh season to lampoon the latest storylines driving the conversation around the game. The new season, sponsored by UberEats, can be found on the B/R app, as well as Bleacher Report's Twitter, Instagram, TikTok, YouTube, and Facebook.
B/R Betting will kick off the season with an exclusive all-day live stream event at the DraftKings Sportsbook at Foxwoods Casino in Connecticut on Sunday, Sept. 11. Fans will get to watch the B/R Betting team film live content with a chance to be included in Week 1 social content. Throughout the season, B/R Betting and DraftKings will give fans odds boosts on fun, action-packed quick resolution bets like No Score First Drive (NSFD) and anytime touchdowns. This will be taken to the next level in the debut of 6 Bets We Love, an innovative live stream program that will crowd-source bets by polling fans throughout the week on their six favorite bets for each Sunday's betting action and receive a boost from DraftKings.
B/R Gridiron is the #1 digital sports publisher on NFL Sundays, boasting more than 67 million engagements and 450 million video views in 2021. B/R Gridiron's approach to covering football gets under the helmet of the sports' top athletes. Some of the biggest names in the game including Tom Brady, Patrick Mahomes, Travis Kelce, Aaron Donald, Stefon Diggs, and George Kittle follow and frequently interact with B/R Gridiron content across social.
B/R Betting is the most-engaged betting brand on social, with more than 1.5 million followers and 6 million engagements per month.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 175 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, HighlightHER, B/R Football, B/R Gridiron, B/R Open Ice, B/R Walk-Off, B/R Kicks, B/R Betting and B/R Gaming, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, and NCAA Division I Men's Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.
Media Contact:
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Louis Johnson (763) 228-4085, ljohnson@bleacherreport.com