TBS’s 2018 MLB Postseason Coverage Drives Significant Audience Increases Across All Turner Platforms

Viewership for TBS’s MLB Postseason Coverage Up 55% vs. 2016;
TBS Wins the Night Nine Times Across All of Cable TV

TBS Garners Double-Digit Growth Across All Key Demos;
Turner’s TV Everywhere Platforms Increase Live Video Consumption By 50%

TBS’s exclusive coverage of the American League throughout the 2018 MLB Postseason delivered significant viewership increases across all Turner platforms.  TBS’s live game telecasts propelled the network to win the night across all of cable television nine times, per metered market delivery.  With an average of 4,933,000 total viewers, TBS’s MLB Postseason coverage is up 55% vs. 2016 – the last time the network televised the American League – and generated a 7% increase over last year’s coverage, based on Nielsen Fast Nationals.  This year’s coverage on TBS was the network’s second most-watched MLB Postseason of the Wild Card era.

Additional highlights:

Double-Digit Growth Across All Key Demos
The 2018 MLB Postseason on TBS garnered double-digit increases across all key demos including 47% growth among People 18-49 vs. the network’s comparable coverage in 2016.

2018 ALCS Viewership Up 74%
Viewership for TBS’s ALCS coverage is up 74% over 2016, the last time the network televised the ALCS, with an average of 5.8 million viewers.

Most-Watched LCS Game 5 on TBS in Almost a Decade
Last night’s ALCS-clinching Game 5 between the Boston Red Sox and Houston Astros averaged 6.5 million viewers, making it TBS’s most-watched LCS Game 5 since 2009 and this Postseason’s most-watched LCS game to date.

Best Local Rating in Boston for MLB Game in Five Years
In Boston, ALCS Game 5 generated a 26.2 HH rating, the highest rating for an MLB telecast in the local market on any network since 2013 and TBS’s best for any MLB game in Boston in a decade.

MLB on TBS Postgame Studio Show Rises 9%
MLB on TBS postgame studio coverage throughout the 2018 MLB Postseason produced a 9% increase compared to last year, based on metered market delivery.

Turner’s TV Everywhere Consumption Up 50%
Turner’s TV Everywhere platforms delivered an increase of 50% in total streaming minutes per game during the MLB Postseason vs. 2017.

B/R’s MLB Twitter Impressions Rise 24%
Bleacher Report’s MLB handle registered increases of 24% in Twitter impressions over last year.

Source:  Nielsen Media Research, based on Live + SD fast nationals for 10/19/2018, compared historically to MLB Postseason telecasts on ad supported cable networks. Online TVE Live Stream Starts, Users by Quarter Hour (rounded based on actual game time) from Adobe Analytics SiteCatalyst; Mobile TVE Live Stream Starts, Users based on 1 minute qualifier per VHL from Adobe Analytics. Connected Device Stream Starts. Users based on 1 minute qualifier per VHL from Adobe Analytics. Total TV Minutes are based on Nielsen Live + SD with a 1 min qualifier.

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