WARNERMEDIA & SINGAPORE TOURISM BOARD TEAM UP ON BATMAN EXPERIENCE

WarnerMedia – the media and entertainment company behind DC – has unveiled a unique pop-up experience called The Batman “Unmask The Truth” in the heart of Singapore’s legendary shopping district on Orchard Road.

Running for the next two weeks, Super Hero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane.

Timed to run alongside the theatrical launch of The Batman in cinemas, the attraction will be open daily from February 25 to March 13.

Mr Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea, said: “With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international Super Hero before they watch one of this year’s biggest DC blockbusters.”

These partnerships and collaborations reflect WarnerMedia’s on-going commitment towards supporting the local entertainment, broadcast, production and licensing industries. They also demonstrate WarnerMedia’s ability to bring together all lines of business to create solutions and integrated consumer engagement initiatives at scale with international IP.

In addition to DC, WarnerMedia is also home to brands and franchises including Harry Potter and the Wizarding World, HBO, Cartoon Network and Warner Bros.

Ms Serene Tan, Director, Retail and Dining, Singapore Tourism Board, said: “We are excited by this innovative partnership with WarnerMedia. Bringing The Batman to Orchard Road adds to its buzz and vibrancy, and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.”

Event Details

The Batman “Unmask The Truth” pop-up event, at Level 1 of Shaw House, Orchard Road, is the perfect selfie location with a life-sized Muckle figure of The Batman, a replica Bat Signal and a thematic photo booth. Attendees have the perfect chance to recreate their own movie poster with the movie’s distinctive red-and-blue lighting.

On site, fans will love the awesome displays of limited-edition merch from local Singaporean brands. XM Studios has released a collectible showcase – The Batman’s Greatest Battles. And Secretlab unveils the latest addition of the all-new The Batman Movie Edition chair with a magnetically detachable Bat Emblem – the first for any gaming chair.

Those who are keen to purchase some movie themed memorabilla can also visit Shopee from February 27 to March 13 and look out for attractive deals and giveaway prizes to be won. Via the e-commerce platform, other DC products from LEGO, Spinmaster and McFarlane will also be on show.

Passersby and shoppers who are around in the evening can look across the street to ION Orchard and catch the Bat Signal for the ultimate photo opp. Every night from 7-10pm, the iconic distress call will shine out from the mall’s enormous ambient screen.

DC fans in the mood for a hunt can also participate in The Riddler’s Challenge, an interactive online riddle-based game sending players on a journey down Orchard Road as they test their knowledge about Singapore’s famous shopping stretch. The first 2,000 participants who register for the challenge on the event microsite will redeem an exclusive “The Riddler’s Pack” containing The Batman-themed merchandise. Superfans who complete all of the riddles and share why they are the biggest fan of The Batman stand a chance to win the grand prize worth S$400.

The Batman “Unmask The Truth” event runs from February 25 to March 13 at Shaw House, Level 1, Orchard Road. In Singapore only, visit DCTheBatmanExp.com for more details. Follow DC Asia social channels on Facebook, Instagram and YouTube, and the hastag #DCTheBatman.

The Batman premieres in cinemas internationally, including Korea on March 1, Indonesia and Philippines on March 2, and in Singapore, Taiwan, Thailand and Malaysia on March 3. The movie opens in India and the US on March 4.

WarnerMedia’s streaming service HBO GO will feature 35 Batman related titles during the campaign month.

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NOTES TO EDITORS:

*Interviews with WarnerMedia and partners available on request

About The Batman

From Warner Bros. Pictures comes Matt Reeves’ The Batman, starring Robert Pattinson in the dual role of Gotham City’s vigilante detective and his alter ego, reclusive billionaire Bruce Wayne.

Two years of stalking the streets as the Batman (Robert Pattinson), striking fear into the hearts of criminals, has led Bruce Wayne deep into the shadows of Gotham City. With only a few trusted allies – Alfred Pennyworth (Andy Serkis), Lt. James Gordon (Jeffrey Wright) – amongst the city's corrupt network of officials and high-profile figures, the lone vigilante has established himself as the sole embodiment of vengeance amongst his fellow citizens.

When a killer targets Gotham's elite with a series of sadistic machinations, a trail of cryptic clues sends the World's Greatest Detective on an investigation into the underworld, where he encounters such characters as Selina Kyle/aka Catwoman (Zoe Kravitz), Oswald Cobblepot/aka the Penguin (Colin Farrell), Carmine Falcone (John Turturro), and Edward Nashton/aka the Riddler (Paul Dano).

As the evidence begins to lead closer to home and the scale of the perpetrator's plans becomes clear, Batman must forge new relationships, unmask the culprit, and bring justice to the abuse of power and corruption that has long plagued Gotham City.

About DC

DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world. It is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information, follow DC Asia’s social channels across Facebook, Instagram and YouTube.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T)

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

More: www.stb.gov.sg or www.visitsingapore.com 

Follow us: facebook.com/STBsingapore or https://www.linkedin.com/company/singapore-tourism-board/mycompany/