2017 NLCS Game 1 Delivers Audience Increases Across All Turner Platforms
TBS’s Exclusive NLCS Game 1 Coverage Averages 6.4 Million Viewers, Up 56% vs. 2016;
TBS Wins the Night Across All Networks in Primetime
Turner’s TV Everywhere Platforms Up 164% For NLCS Game 1
TBS’s exclusive presentation of the 2017 National League Championship Series (NLCS) presented by Camping World Game 1 – the Chicago Cubs vs. Los Angeles Dodgers – averaged 6.4 million viewers across television and live streaming, an increase of 56% over last year’s LCS Game 1 coverage airing on the network and an 8% rise over NLCS Game 1 in 2016. Last night’s NLCS Game 1 generated significant audience growth across all Turner platforms.
TBS Wins the Night Across All Networks in Primetime
Saturday’s NLCS Game 1 telecast – which peaked with an average of 7.5 million viewers from 9:45-10 p.m. ET – propelled TBS to win the night across all networks (cable and broadcast) in primetime, based on metered market delivery.
NLCS Game 1 Scores Big Increases Across All Demos
TBS’s 2017 NLCS Game 1 coverage garnered 62% growth among People 18-49 and increases of 59% in Men 18-34 and 55% in People 25-54.
Chicago & Los Angeles Deliver Strong Game 1 Audience
Locally, Saturday’s NLCS Game 1 generated an 18.1 HH rating in Chicago and an 11.0 in Los Angeles, a 29% increase in the L.A. market over last year’s NLCS Game 1 featuring the same teams.
TBS Pre-Game Show Posts Triple-Digit Increase
The network’s pre-game show averaged a 1.3 metered market rating leading into NLCS Game 1, up 116% over last year.
Turner’s TV Everywhere Platforms Up 164%
Live streaming coverage of Game 1 of the 2017 NLCS across Turner’s TV Everywhere platforms averaged 7.3 million minutes of consumption, up 164% over last year.
Bleacher Report’s MLB Twitter Impressions Up 33%
Bleacher Report’s MLB Twitter account generated 3.1 million impressions on Saturday for NLCS Game 1, an increase of 33% over LCS Game 1 on TBS in 2016.
TBS’s exclusive coverage of the 2017 National League Championship Series (NLCS) presented by Camping World will continue tonight, Sunday, Oct. 15, with Game 2 between the Cubs and Dodgers at 7:30 p.m. ET. Pre-game coverage will begin at 6:30 p.m.
Source: Linear-Nielsen (STAR & Arianna). Live +SD Data. Online TVE Live Stream Starts-Users by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Mobile TVE Live Stream Starts, Users based on Virtual Heartbeat from Omniture. Connected Devices are provided by Omniture Virtual Heartbeat. Total TV Minutes are based on Nielsen Live + SD with a 1 min qualifier.
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