HGTV Delivers Its Largest-Ever Month-Over-Month Ratings Gains in January 2024 And Touts Double-Digit Ratings Increases Over the Prior Six Weeks
HGTV is closing out January 2024 with a bang—delivering its largest month-over-month ratings gains in its history, as well as achieving a 25 percent increase over 4Q23 ratings and a 36 percent boost over the prior six weeks. Multiple series garnered double-digit ratings growth this month, including My Lottery Dream Home (David Bromstad) which boasted a 72 percent increase over the prior six weeks and scored a .63 live-plus-three-day rating among Adults 25-54 for its Jan. 26 episode. Compared to the prior six weeks among Adults 25-54, Home Town (Ben and Erin Napier) delivered a 71 percent increase, Celebrity IOU (Drew and Jonathan Scott) was up 89 percent and Fixer to Fabulous (Dave and Jenny Marrs) saw a 33 percent lift.
“After wrapping up a successful 2023 in which HGTV ranked as a top 10 non-news/sports ad-supported cable network every night of the week among two highly coveted demos, Adults 25-54 and Women 25-54, it’s no surprise the network continues to surpass benchmark after benchmark,” said Loren Ruch, Head of Content, HGTV. “The noteworthy performance in January 2024 was driven by a strong roster of returning favorites and a solid programming strategy that attracts millions of viewers to the network every single night.”
Popular series Help! I Wrecked My House (Jasmine Roth), Married to Real Estate (Egypt Sherrod and Mike Jackson), Why The Heck Did I Buy This House? (Kim Wolfe) and House Hunters rounded out the list of programs that boosted viewership this month, all delivering double-digit ratings gains for HGTV.
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HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to just over 72 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.