HOME TOWN and MY LOTTERY DREAM HOME Deliver Stellar Ratings in January for HGTV
The Sunday, Jan. 14, episode of HGTV’s Home Town delivered a .58 live plus three-day rating among Adults 25-54 and a .75 live plus three-day rating among Women 25-54. The ratings boasted triple-digit gains of 115 percent among Adults 25-54 and 105 percent among Women 25-54 over the prior six weeks. Attracting more than three million total viewers, the episode, which aired at 8 p.m. ET/PT, also delivered a .63 L3 rating among Upscale Women 25-54, garnering a 110 percent gain over the previous six weeks. In addition, excluding news and sports, the Jan. 14 Home Town episode ranked as a top 5 cable premiere among Adults 25-54 and Women 25-54 overall for the night.
Additionally, more than two million total viewers tuned in to the 9 p.m. ET/PT airing of My Lottery Dream Home on Friday, Jan. 12. The episode delivered a .53 L3 rating among Adults 25-54, an 83 percent lift over the prior six weeks. It also garnered a .70 L3 rating among Women 25-54 and a .76 L3 rating among Upscale Women 25-54. The episode’s .56 L3 rating among Upscale Adults 25-54 was a 13 percent gain over the previous six weeks. My Lottery Dream Home also ranked as a top 5 non-news/sports cable premiere among Adults 25-54, Women 25-54 and Upscale Women 25-54 for the night.
“Home Town and My Lottery Dream Home are consistent ratings drivers that appeal to our viewers with their aspirational content,” said Loren Ruch, Head of Content, HGTV. “We all love to watch Ben and Erin welcome newcomers to their idyllic small town, and David help lottery winners hunt for their dream home. It’s feel-good programming that delivers big wins and helps HGTV maintain its rank as a top 10 cable network every night of the week.”
Scores of passionate Home Town and My Lottery Dream Home fans have visited HGTV’s digital platforms in support of their new seasons. Home Town has delivered more than 800,000 impressions and video views across the net’s Facebook, X (formerly known as Twitter), Instagram, TikTok and Threads accounts, while My Lottery Dream Home has garnered nearly 600,000 impressions and video views on HGTV’s social accounts. Since their new season premieres, page views on HGTV.com have totaled nearly 1.1 million for Home Town and My Lottery Dream Home.
New episodes of Home Town air Sundays at 8 p.m. ET/PT, and My Lottery Dream Home episodes premiere Fridays at 9 p.m. ET/PT on HGTV, with the fresh episodes of both series available to stream the same day and time on Max®. Past seasons of the series also can be streamed on Max®.
Home Town is produced by RTR Media, and My Lottery Dream Home is produced by Beyond Productions.
ABOUT HGTV
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to just over 72 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.