March 17, 2017
CBS Sports & Turner Sports’ Coverage of 2017 NCAA Tournament Delivering Audience Increases Across All Platforms
First Thursday Coverage is Third Most-Watched Since 1991 with Average of 8.2 Million ViewersNCAA March Madness Live Generates All-Time Record with 31 Million Live Streams, Up +26% vs. 2016Turner and CBS Sports’ 2017 NCAA Tournament coverage is delivering audience