Media Release

Bleacher Report & House of Highlights to Deliver Comprehensive Week-long Super Bowl LX Coverage

Bleacher Report

NFL Stars Including Micah Parsons, AJ Brown, Myles Garrett, CeeDee Lamb, George Pickens and Bryce Young Power B/R’s Live Super Bowl Programming

In Partnership with TikTok, B/R Debuts B/Rcade On-Site Interactive Hub at Radio Row Featuring Dozens of NFL Guests, Top Creators & More

Bleacher Report, the leading digital sports destination for the next generation of fans and an official content partner of the NFL, will deliver comprehensive, fan-first coverage throughout Super Bowl LX week, bringing its award-winning athlete-led video podcasts and signature content experiences to the San Francisco Bay Area.

From live programming and interactive on-site activations to behind-the-scenes storytelling, Bleacher Report and House of Highlights will give fans access to the biggest week in sports.

Super Bowl LX Week Programming Highlights Include:

B/Rcade at Radio Row (Tuesday–Friday)

B/Rcade will transform its space on Radio Row into an interactive hub where arcade games, football, and culture collide. B/Rcade content will bring a competitive spirit to B/R’s social coverage where top NFL players and personalities share their love of the game across Bleacher Report, House of Highlights, and B/R Gridiron.

In an exclusive partnership with TikTok, Bleacher Report will welcome dozens of NFL stars, personalities, and creators - including simonescott33, timbosliceoflife12, gigimichellee, and joshmoore - to lean into platform trends and gamified segments across Bleacher Report and TikTok creator accounts.

Friday, Feb. 6 — The Edge with Micah Parsons

The Edge with Micah Parsons will host a special episode featuring AJ Brown, Myles Garrett, CeeDee Lamb, George Pickens and Bryce Young, with additional guests to be announced, in front of a live audience at The Chapel (777 Valencia St., San Francisco) from 3–5 p.m. PT. The episode will air on the B/R App and YouTube with highlights shared across B/R’s social platforms. The Edge is Bleacher Report’s most-viewed vodcast, generating 200 million views across social and the B/R App.

B/R Virtual Credential
Bleacher Report producers will activate its popular social-first content series Virtual Credential throughout San Francisco and at Levi’s Stadium, delivering fly-on-the-wall storytelling that immerses fans in moments typically reserved for players, coaches, and VIP insiders. Distributed across Instagram, TikTok, X, and YouTube, Virtual Credential will bring fans closer to the game through access and authentic perspectives—with special guest Xavier Legette serving as Bleacher Report’s red carpet correspondent at NFL Honors.

House of Highlights Programming

House of Highlights and Broadcast Boys host Nelson Vergara will bring his signature mix of humor and competition to Radio Row, where athletes and celebrities will compete in challenges and pop-culture trivia throughout the week.

Additionally, House of Highlights: The Reel will include conversations with Bryce Young, Von Miller, AJ Brown, and Deebo Samuel for a live co-viewing experience, reacting to the most iconic moments of their careers. The format sparks authentic conversation and highlights the personality-driven storytelling fans crave.

House of Highlights will also have viral creator Whristan live from Radio Row putting a playful twist on traditional athlete interviews by challenging NFL players with unexpected, comedic prompts and trivia.

Announced in January 2025, Bleacher Report’s content partnership with the NFL has helped drive nearly 3 billion video views across B/R platforms over the past year, powered by social-first storytelling that brings fans closer to the game.

That momentum continues across Bleacher Report’s broader football coverage, with Bleacher Report’s YouTube channel garnering 175% year-over-year growth in NFL-related content, and B/R Gridiron generating 411 million video views, a 77% year-over-year increase.

Bleacher Report’s official partnership with the NFL has further strengthened its position as a top destination for engaging, interactive sports coverage - delivering official highlights, in-depth analysis, and access across the world’s most popular leagues. Following the Super Bowl LX weekend, fans will be able to watch highlights and a full game recap on Bleacher Report’s award-winning app.

In addition, Bleacher Report’s team of NFL analysts and news writers will publish more than 225 pieces of NFL content in the days leading up to Super Bowl LX and immediately following the game. Coverage will span the full arc of the moment - from pregame anticipation and game-day news to postgame analysis and the rapid shift into offseason draft and free-agency storylines.

 

-30- 

 

Media Contact: 

Tyger Danger, TNT Sports, Tyger.Danger@wbd.com, 954-646-3312