Warner Bros. Discovery’s Enhanced Streaming Platform Max Launches Today

Max, the enhanced streaming service from Warner Bros. Discovery, debuts today in the U.S., launching with 35,000 hours of content, more than twice that of HBO Max for the same price. Max brings HBO Max’s can’t-miss programming and movies, with fan-favorites from Discovery’s real-life entertainment together to offer a complete viewing experience for every member of the household.

Max is the streaming destination for HBO with a dedicated homepage experience, along with Max Originals, Warner Bros. films, the DC universe, the Wizarding World of Harry Potter, and best-in-class unscripted programming across food, home, reality, lifestyle true crime and more from leading brands like HGTV, Food Network, Discovery Channel, TLC, and ID, all in one place. Whether you know exactly what you want to watch or you’re in the mood to explore, Max will help viewers find the right content at the right moment so they can click play faster.

With the world’s best stories for every mood and every version of you, Max expands personalization beyond just the homepage, offering a differentiated and enhanced experience for every user across the whole service. Users can also personalize their experience and embrace their fandom by customizing their profiles using a collection of more than 350 beloved iconic characters across Warner Bros., HBO, Max Originals, TLC, HGTV, Food Network, and more.

Max also brings a more prominent kids experience, introducing a default kids profile for new subscribers along with accompanying parental controls, and an expansive offering of kids content, including dedicated hubs for Cartoon Network kids programming and Sesame Workshop.

With Max, audiences will be able to watch their favorite shows and films in 4K HDR with the Ultimate Ad-Free tier, including Game of Thrones, The Last of Us, Harry Potter, Lord of the Rings, The Dark Knight Trilogy and more. In addition, all Warner Bros. movies released this year and going forward will also be available in 4K HDR when they arrive on Max following their theatrical windows.

The platform will offer an average of more than 40 new titles and seasons every month, ensuring a steady stream of new programming to keep audiences engaged. Click HERE for a list of Max programming highlights.

Signing Up

Max offers three pricing options, giving subscribers the choice to select which plan best fits the needs of their household. 

• Max With Ads | $9.99/month or $99.99/year
  2 concurrent streams, 1080p resolution, no offline downloads, 5.1 surround sound quality
   
• Max Ad Free | $15.99/month or $149.99/year
  2 concurrent streams, 1080 resolution, 30 offline downloads, 5.1 surround sound quality
   
• Max Ultimate Ad Free | $19.99/month or $199.99/year
  4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, Dolby Atmos sound quality

Beginning today, a large portion of subscribers will have their apps automatically updated, while others will be prompted to download the updated Max app. Additional information can be found here.

Existing HBO Max subscribers have access to Max at the same price as their HBO Max subscription and can visit http://help.hbomax.com/introducingMax to find out more. Additionally, HBO Max subscribers will still have access to their current plan features for a minimum of six months. HBO Max subscribers’ profiles, settings, watch history, “Continue Watching,” and “My List” items have migrated to Max so they can pick up streaming right where they left off.

Product Features:

Max makes the journey to clicking play effortless, bringing all of this content into one seamless user experience that invites every member of the family to find great entertainment. Highlights include:
 

• Premium Video Playback: A new video playback experience delivers smooth and cinematic video to users, wherever and however they prefer to watch.
   
• Personalization: Max expands personalization beyond just the homepage, offering a differentiated and high-performing experience for every user across the whole service. Max offers an expanded list of profile avatars, allowing users to customize their profiles by choosing from a collection of more than 350 beloved characters from iconic programming.

• More Prominent Kids Experience: Max offers a default kids profile for new subscribers along with accompanying parental controls, including the ability to limit content by ratings, lock access to adult profiles, and prevent children from exiting the Max kids experience. 
   
• Simplified Navigation: Streamlined categories, improved content details pages, shortcuts, dedicated brand hubs and thematic content rails, make exploring the app and discovering new interests easier.
   
• 4K UHD: The Ultimate Ad-Free tier will feature more than 1,000 films and episodes in 4K UHD, an increase of nearly 8X More than HBO Max including all eight Harry Potter movies, The Lord of the Rings trilogy, the Dark Knight trilogy and more.

Content Offering:

Max launches today with brand new Max Originals SmartLess: On the Road, How To Create a Sex Scandal, What Am I Eating? With Zooey Deschanel, Gremlins: Secrets of the Mogwai, Clone High, and documentary BAMA RUSH, plus blockbuster hit Shazam! Fury of the Gods. This Sunday, May 28 will bring the highly anticipated series finales of HBO Originals Succession and Barry, and the season finale of Somebody Somewhere.

In the coming week, Max will also feature the finales of HBO Original White House Plumbers and Max Original Love & Death; new episodes of Max Original The Other Two, Food Network’s Ciao House, TLC’s 90 Day Fiancé: Love in Paradise, Discovery’s Deadliest Catch, and HGTV’s Home Town Takeover; the debut of HBO Original comedy special Sarah Silverman: Someone You Love, HBO Original documentary Being Mary Tyler Moore, HBO Original film Reality, and specials 100 Years of Warner Bros.; the debut of Magnolia Network’s Silos Baking Competition series and ID’s The Curious Case of Natalia Grace; and new seasons of DC’s Teen Titans Go! and Kendra Sells Hollywood.

Max will also launch with 35,000 hours of beloved programming for everyone in the household, including recent hits like the HBO Original series House of the Dragon and The White Lotus, and Max Originals Hacks and And Just Like That…; iconic titles including every season of HBO’s The Sopranos and Sex and the City; bingeable favorites like Friends, South Park, The Big Bang Theory, Abbott Elementary, and Adult Swim’s Rick and Morty; lean-back entertainment like House Hunters, Property Brothers, Chopped, Deadliest Catch, and Fixer Upper; kids and family programming including Looney Tunes Cartoons and Sesame Street; classic films like Casablanca, and A Clockwork Orange; and DC favorites including Shazam! and The Dark Knight. Max will also be the exclusive U.S. streaming home of Studio Ghibli.