Golf Digest, The Caddie Network & YETI Forge Multi-Year Sponsorship

Golf Digest, The Caddie Network (TCN) and YETI today announced a wide-ranging, multi-year sponsorship that makes one of the leading premium outdoor brands an official and exclusive partner of TCN and the Association of Professional Tour Caddies (APTC), including branding opportunities “inside the ropes” with many of the top professional PGA and LPGA Tour caddies, as well as content extensions across Golf Digest’s expansive digital and social platforms.

“We could not be more excited to partner with such an incredible brand like YETI to help further raise the profile of these amazing men and women and the work they do week in, week out on the professional tours,” said John von Stade, Co-Founder, TCN.

"The caddies are the true river guides to all the challenges of the golf course. And like most YETI people, they also love to fish and enjoy a wide variety of other outdoor pursuits beyond their day job. We can’t wait to keep them cool and hydrated while battling the heat at the world’s most challenging golfing venues as we work together to reduce single-use plastic on the course," said Paulie Dery, CMO at YETI.

"The game of golf is often unpredictable, and having a dependable caddie alongside you can be all the difference. YETI is a perfect brand to collaborate with and tell that story, a company with an exceptional history, a commitment to excellence and high-quality values that align with that vision,” said Chris Reynolds, SVP and GM of Golf Digest, part of TNT Sports.

“Like caddies are to pro golfers, YETI and their products help people pursue the absolute best version of themselves,” said Scott Sajtinac, President, APTC. “This is such a cool partnership. I can’t wait to work with YETI to give fans of all stripes even more access to us and the game of golf, both on and off the course!”

Beginning with the Arnold Palmer Invitational, March 7-10, YETI will have an exclusive license with 15 PGA Tour caddies (Geno Bonnalie, Duane Bock, Reed Cochran, Brian Dilley, John Ellis, Aaron Flener, Brent Everson, JJ Jakovac, John Limanti, Brennan Little, Brian Reed, Scott Satjinac, Carl Smith, Dave Stone, and Scott Vail) and 6 LPGA Tour caddies (Britney Hamilton, Cole Pensanti, Tanya Paterson, Jay Monahan, Taneka Sandiford, and Kylie Pratt), with each serving as representatives of the new YETI CADDY Program at Tour events throughout the season. All in, they have caddied for some of the biggest winners in golf today, caddying for more than 40 Tour wins and 8 Majors.

Along with wearing select YETI-branded gear during all tournament practices, Pro-Ams and rounds they participate in, each caddie will also work with Golf Digest and TCN to develop unique behind-the-scenes and lifestyle content that pulls back the curtain on each of their colorful personalities on and off the golf course, aligning with YETI’s vision of celebrating a life outdoors. 

With a focus on authenticity, this content will tap into Golf Digest’s highly engaged audience of millions of recreational and competitive golf enthusiasts across GolfDigest.com and its social platforms (YouTube, Instagram, Facebook, and X).

Since 2019, TCN and Golf Digest have enjoyed a multi-platform content and programming partnership, with features spanning digital, social and print. 

About Yeti Holdings, Inc. 

Headquartered in Austin, Texas, YETI (NYSE: YETI) is global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.yeti.com.

About TNT Sports

TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men's Basketball Championship, National Hockey League and United States Soccer Federation. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the NBA, Premier League, UEFA Champions League, UEFA Europa League, UFC, WWE and more, as well as much-loved brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and multi-sport programming and content on discovery+ and Discovery's free-to-air TV networks.

About The Caddie Network 

The Caddie Network (TCN) is the first-ever digital content platform fully dedicated to the unique and critically important profession of caddying. Caddies have a voice and an insider's perspective like none other in all of sports. TCN’s goal is to help bring golf fans worldwide a fresh, informative and entertaining viewpoint. Our exclusive storytelling is written and produced through the eyes of more than 200+ professional caddies along with accomplished journalists, hosts and narrators who will help shape and bring the compelling content to life for fans. TCN is a joint venture with the Association of Professional Tour Caddies (APTC). For more information, please visit The Caddie Network.