House of Highlights' Creator League Expands with 1v1 Football Season
Top Creators YPKRaye, Cam Wilder, Jonquall and More Go Head-to-Head for Chance to Earn $50,000 Live on Creator League YouTube Channel, Wednesday May 3, at 7 p.m. ET
Creator League - House of Highlights' sports league for creators - will cast popular online personalities in a head-to-head competition of 1v1 football starting today. Seven athletic creators with an aggregated following of more than 20 million will take to the field to catch passes against a single defender and earn points for the chance to win the ultimate grand prize of $50,000.
Creator League 1v1 Football will livestream from Silver Lake Park in Los Angeles today on the Creator League YouTube channel at 7 p.m. ET. MMG - with a collective following of more than 4 million - will serve as the official co-streamer for the season.
The creators facing off in head-to-head competition include:
Each game will pair one creator in the receiver position with a quarterback of his choice lining up against another competitor. Points are attached to each catch (1 point for a reception, 3 points for a touchdown) or turnover (1 point for defender). The first player to reach 12 points will win the game in a best of three format.
In three months, the Creator League social channels have gained more than 320,000 subscribers. The last season of Creator League 1v1 Mixed Basketball generated more than 139 million cross-platform views, with 83% of live viewers under 34, and 12.5 million cross-platform engagements on YouTube and TikTok.
The addition of football to the Creator League will leverage a different roster of creators to tap into a new fan base and sport. The Creator League was developed based on the popularity and success of House of Highlights' creator-led competitions franchise House of Highlights Showdown. Over two years, The Showdown matched up top creators in Slamball, dodgeball, go-kart racing, golf, and basketball, earning more 300 million social views and consistently landing in the #1 trending spot globally on YouTube.
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