Media Release

All Elite Wrestling & Warner Bros. Discovery Announce the Continued Unification of ELITE Wrestling & Sneaker Culture With New Championship Sneaker Belt

All Elite Wrestling

WHAT: Los Angeles, California This past WEDNESDAY, MAY 29, in an epic move symbolizing a new era for wrestling culture, All Elite Wrestling (AEW) and Warner Bros. Discovery released the custom AEW Sneaker Belt (patent pending) in celebration of the newly crowned Tag Team Champions and AEW’s resident sneakerheads, Executive Vice Presidents (EVPs), Matthew and Nicholas Jackson (The Young Bucks).

In a move that further cements AEW’s impact on pop culture, both in the ring and amongst streetwear enthusiasts, the new AEW Championship Sneaker Belt is a footwear accessory that will be distributed to other members of the AEW roster who are worthy of ELITE status. In addition, select fans and fellow sneakerheads making power moves in their own industries may also be deemed ELITE and rewarded with a Sneaker Belt outside the ring.

The limited-edition Sneaker Belt is designed to complement the best sneakers of every collection. Featuring custom embossed black leather and a premium raised brass design that mirrors AEW’s signature championship belts, the Sneaker Belt adds a touch of championship to your style.

Fans who want to be ELITE and get their hands — and shoes — on the AEW Sneaker Belt can follow @AEWonTV and keep an eye on #PowerMovesStartWithTheHeel on all social media platforms for more information. Don’t miss your chance to join the ELITE.

WHEN: WEDNESDAY, MAY 29TH
WHERE: LOS ANGELES, CALIFORNIA
WHO:  The Young Bucks: Matthew and Nicholas Jackson (AEW Executive Vice Presidents)

ABOUT AEW
Founded by CEO, GM and Head of Creative Tony Khan in 2019, AEW is a red-hot professional wrestling promotion featuring a world-class roster that is injecting new spirit, freshness and energy into the industry. “AEW: Dynamite” airs every Wednesday from 8-10 p.m. ET on TBS, “AEW: Rampage” airs every Friday from 10-11 p.m. ET on TNT, and “AEW: Collision” airs every Saturday from 8-10 p.m. ET on TNT. AEW’s multi-platform content also includes “AEW Unrestricted,” a weekly podcast series. For more info, check out Twitter.com/AEW; Instagram.com/AEW;YouTube.com/AEW; Facebook.com/AEW

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