DISCOVERY CHANNEL RANKS #1 IN CABLE AMONG MEN ON WEDNESDAYS WITH EXPEDITION UNKNOWN FRANCHISE
Network Claims Five of the Top 10 Unscripted Cable Series with Men in July
(New York, NY) – August 10, 2023 – Discovery Channel owned the key viewership demo of Men 25-54 on Wednesday nights, bolstered by two series, Expedition Unknown and Expedition X, with global adventurer Josh Gates.
Expedition Unknown, which follows Gates as he investigates and solves the world’s most intriguing mysteries, was the #1 unscripted cable series among Men 25-54 on Wednesday nights at 9pm ET/PT, averaging a 0.70 L3 rating across the demo. Airing through July 12, the eight-episode season was the highest-rated in three years, increasing 14% over the prior season and securing the second consecutive year of viewership growth.
Discovery continued its strong Wednesday night performance with the premiere of Expedition X, the Gates-led paranormal adventure series, on August 2 at 9pm ET/PT. The telecast ranked as the #1 non-sports cable program among Men 25-54 and garnered a 0.62 L3 with the demo, an increase of 3% from last season’s premiere and up 24% from the overall season average.
In July, Discovery owned five of the top 10 unscripted cable series among Men 25-54, more than any other network, with Naked and Afraid: Last One Standing (#1), Naked and Afraid Castaways (#3), Expedition Unknown (#4), Deadliest Catch (#7) and Gold Rush: Freddy & Juan’s Mine Rescue (#9).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Max, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.