![Brandy](https://static.cdn.turner.com/styles/header_image_1500x500_cropped/s3/2024-04/300672_HO_OM_Brandy_Hellville_KA_27x40_rgb_v01_0.jpg?h=d3396213&itok=V7eGK1zv)
Fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Fast fashion isn’t all glitz and glamor – it’s an exploitative business that pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville.