Fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Fast fashion isn’t all glitz and glamor – it’s an exploitative business that pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville.